Brand positioning and market segmentation strategy of tongue lock
I. Preface
With the continuous development of social economy and the continuous improvement of people's living standards, people's demand for quality of life is also growing. As a kind of home security products, the tongue lock not only meets people's security needs, but also constantly pursues higher quality and service experience. Therefore, brand positioning and market segmentation strategies are particularly important for enterprises.
Second, brand positioning
1. High-end route
With the change of consumers' consumption concept, more and more people are willing to pay higher prices for high-quality products. Therefore, high-end brand positioning can attract more customers who pay attention to quality and design. In the high-end route of tongue lock, in addition to ensuring the quality of products, attention should also be paid to detail treatment and humanized design to make products more in line with users' usage habits.
2. Intelligent trend
Intelligentization is one of the development directions of smart home in the future. The tongue lock can also be upgraded with intelligent technology, such as by hand.
The computer remotely controls the door opening and closing, or unlocks the door according to the user's biological characteristics (such as fingerprints). These novel functions can not only improve security, but also allow users to enjoy a more convenient lifestyle. Of course, such product positioning requires enterprises to invest more resources in research and development.
Third, market segmentation
1. According to the user type.
Divide the market according to the age level and gender ratio of consumers, so as to better understand the actual needs of target customers. For example, young consumers may pay more attention to personalized appearance and intelligent operation; The middle-aged and elderly people may pay more attention to practicality and simplicity of operation.
2. Regional differences
Different regions have different climatic conditions and social environment, which leads to different requirements of consumers for anti-theft equipment in different regions. Taking the north as an example, due to the cold weather and large temperature difference, it is necessary to have strong cold resistance; In the south, because it is wet and rainy, it is necessary to focus on moisture-proof and corrosion-resistant performance.
3. Family size
The number of family members will also have an impact on buying behavior. Single apartment and small apartment usually only need to install one or several simple tongue locks to meet daily needs; For large villas, it needs to be equipped with various types of anti-theft facilities to ensure the safety of family members' lives and property.
IV. Conclusion
To sum up, in order to ensure the competitiveness of enterprises and gain a larger market share, it is necessary to choose a suitable target customer group according to their own characteristics, and make corresponding marketing plans on this basis. Only in this way can we stand out in the fierce market competition environment in the future!
Rec. Prods.
Tags：
Addresses：https://www.tepinji.com/Machi/2869.html